Last Updated: September 1, 2023

Teacher: Mr. Colin Kam
Room: 142
Block: 2-1

Entrepreneurship and Marketing 8 (MKT 8 for short) is one of the half-semestered ADST electives taken in Grade 8. Students use computers to learn business communication skills (keyboarding, presentation, analysis) and business concepts (economics, finance, marketing, entrepreneurship). Soft skills such as personal responsibility and teamwork are also emphasized.

Indigenous Acknowledgement: We acknowledge that we live, work, play, and learn on the unceded and traditional territory of the xʷməθkʷəy̓əm (Musqueam), sel̓íl̓witulh (Tsleil Waututh) and sḵwx̱wú7mesh (Squamish) Coast Salish peoples.

Indigenous knowledge and perspectives are an important part of the historical foundation of both B.C. and Canada and are integrated into every subject in the new curriculum. All students will have opportunities to better understand and respect a variety of cultures, both their own and others.


  • Big Ideas:
    • Design can be responsive to identified needs.
    • Complex tasks require the acquisition of additional skills, multiple tools and technologies.
  • Curricular Competencies:
    • Identify key features or potential users and their requirements
    • Generate potential ideas and add to ideas from others
    • Choose an idea to pursue
    • Reflect on their design thinking and processes, and evaluate their ability to work effectively both as individuals and collaboratively in a group, including their ability to share and maintain an efficient co-operative work space
    • Identify the personal, social, and environmental impacts, including unintended negative consequences, of the choices they make about technology use
  • Content:
    • characteristics of entrepreneurial activity and social entrepreneurship in First Nations communities
    • recognition of a market need and identification of target market
    • development of a product or service, including its features and benefits
    • forms of advertising and marketing that can influence a potential customer or buyer
    • differences between consumer wants and needs
    • role of money management in financing an idea or developing a product

Schedule: Click here to view the day-by-day schedule. The timeline may be subjected to change at the teacher’s discretion.

Student Materials: Students must bring the following to class:

  • Pen, pencil, and eraser
  • Empty cereal box and art supplies (for selected classes)
  • Optional: laptop or tablet

Assignments: Students are provided a sufficient amount of class time to complete their assignments. This allows the teacher to give instant and on-going feedback; the teacher expects nothing less than quality end-products.

Per school policy, students are responsible for catching up on missed assignments and promptly rescheduling missed tests with the teacher due to absences. Late assignments will be counted as missing (i.e. zero) until they are marked; students are strongly encouraged to proactively seek the teacher to get late assignments marked during FIT. Students may request an extension before the deadline, and it is only granted on an individual basis under special circumstances.

Classroom Rules: Students must adhere the VSB District Code of Conduct. In addition, they are responsible for taking full advantage of their learning opportunities. The teacher’s responsibility is to provide such opportunities, to fairly evaluate students, and to establish a safe learning environment by supporting these five classroom rules:

  1. Come to class on time.
  2. Be prepared to learn.
  3. Follow instructions the first time given.
  4. Respect others and their belongings.
  5. Keep the classroom clean.

Evaluation: The term and final mark will be calculated as follows:

  • On-Going: Professionalism (5%)
  • General Assignments
    • Self-Marketing (5%)
    • Dragons Den (5%)
    • Kickstarter (10%)
    • Product Development (10%)
  • Business Plan Project
    • Logo Design (5%)
    • Virtual Store / Website (15%)
    • Business Plan (15%)
    • Commercial (15%)
  • Conclusion: Final Test (15%)

Semester 2 Quarter 3 Quarter 4
Interim February 28, 2024 May 16, 2024
Final April 12, 2024 June 21, 2024

Letter grades are based on the student’s ability to meet the learning outcomes of the course, whereas work habits are reported as excellent (E), good (G), satisfactory (S) or needing improvement (N).