With deep gratitude and respect, we are honored to be learning and unlearning on the ancestral and unceded lands of the xʷməθkʷəy̓əm (Musqueam), Sḵwxwú7mesh Úxwumixw (Squamish Nation) & səlilwətaɬ (Tsleil-Waututh Nation)

Last Updated: September 1, 2026

Teacher: Mr. Colin Kam (he/him)
Room: 135 / Block: 1-3

Entrepreneurship and Marketing 9-10 (MKT 10 for short) is a full semester ADST elective. Students apply technology to learn business communication skills (keyboarding, presentation, analysis) and business concepts (economics, finance, marketing, entrepreneurship). Soft skills such as personal responsibility and teamwork are also emphasized.

Note: Students in Marketing 9 will be assessed through a proficiency scale while those in Marketing 10 a percent scale.

Curriculum: https://curriculum.gov.bc.ca/curriculum/adst/9 https://curriculum.gov.bc.ca/curriculum/adst/10/entrepreneurship-and-marketing

• Big Ideas:
  • Design can be responsive to identified needs.
  • Complex tasks require the acquisition of additional skills, multiple tools and technologies.
• Curricular Competencies:
  • Identify key features or potential users and their requirements
  • Generate potential ideas and add to ideas from others
  • Choose an idea to pursue
  • Reflect on their design thinking and processes, and evaluate their ability to work effectively both as individuals and collaboratively in a group, including their ability to share and maintain an efficient co-operative work space
  • Identify the personal, social, and environmental impacts, including unintended negative consequences, of the choices they make about technology use
• Content:
  • Characteristics of entrepreneurial activity and social entrepreneurship in First Nations communities
  • Recognition of a market need and identification of target market
  • Development of a product or service, including its features and benefits
  • Forms of advertising and marketing that can influence a potential customer or buyer
  • Differences between consumer wants and needs
  • Role of money management in financing an idea or developing a product

Schedule: The day-to-day schedule is published on Teams. The timeline may be subjected to change at the teacher’s discretion.

Student Materials: Students must bring the following to class:

• Pen, pencil, and eraser
• Paper (notebook)

Assignments: Students are provided a sufficient amount of class time to complete their assignments. This allows the teacher to give instant and on-going feedback; the teacher expects nothing less than quality end-products.

Per school policy, students are responsible for catching up on missed assignments and promptly rescheduling missed tests with the teacher due to absences. Late assignments will be counted as missing (i.e. zero) until they are marked; students are strongly encouraged to proactively seek the teacher to get late assignments marked during FIT. Students may request an extension before the deadline, and it is only granted on an individual basis under special circumstances.

Classroom Rules: Students must adhere the VSB District Code of Conduct. In addition, they are responsible for taking full advantage of their learning opportunities. The teacher’s responsibility is to provide such opportunities, to fairly evaluate students, and to establish a safe learning environment by supporting these five classroom rules:

1. Come to class on time.
2. Be prepared to learn.
3. Follow instructions the first time given.
4. Respect others and their belongings.
5. Keep the classroom clean.

Evaluation: The final reporting is based on these weights:

• Unit Assignments (40%)
  • LinkedIn Profile
  • Small Business: Show and Tell
  • Marketing Mix Analysis
  • Print Ad
  • Optimal Pricing Survey
  • Spending Tracker
  • Stock Market Challenge
  • Entrepreneur Interview
• Major Projects (30%)
  • Case Study
  • Business Plan
  • Commercial
• Unit Tests (20%)
• Participation / Professionalism (10%)